A report from Advertising Research Foundation’s DASH TV Universe Study indicates that TV households for viewers aged 50 and up are more likely to have both streaming and linear TV platforms than 18-49 households. These "hybrid" households are overrepresented in the population (index 114) for the 50+ demographic, compared to underrepresentation (index 85) for the 18-49 demographic. Approximately 46 million 50+ households (70%) are reachable with linear and streaming ads, with 11 million being linear-exclusive and 10 million streaming-exclusive.
The immediate takeaway is that 50+ TV homes are not a linear-only audience: ARF’s DASH data says most are reachable across both streaming and linear, with 46 million households in the hybrid bucket. That matters for ad planners because the same age cohort also shows rising indexes in vMVPDs and AVOD, while 18-49 homes trend lower on both measures. The signal to watch next is the split inside the 50+ universe itself: 11 million linear-exclusive homes versus 10 million streaming-exclusive homes, which shows where reach still remains fragmented.
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