IABM is the global trade association for the broadcast and media technology industry, representing suppliers that account for over 80% of the market's revenues. It differentiates itself through its comprehensive suite of member services including market research and intelligence, industry training, standards representation, and executive networking opportunities. As an independent and not-for-profit organization, IABM also serves as an AI advocate and provides 24/7 support to help members navigate digital transformation in the MediaTech ecosystem.