Grabyo has detailed a cloud-native orchestration strategy designed to enable production teams to generate multiple platform-specific outputs, such as vertical video and localized feeds, from a single live event. The approach leverages AI-assisted tools to automate reframing and localization, aiming to increase production efficiency and audience engagement without requiring separate workflows for each distribution endpoint.
This shift from simple cloud migration to active orchestration allows media organizations to extract higher value from existing rights by serving fragmented audiences simultaneously. By collapsing the gap between production, preparation, and publication, broadcasters can bypass the traditional overhead of separate workflows for social, OTT, and linear feeds. As vertical video consumption outpaces horizontal growth on mobile platforms, the ability to automate these outputs becomes a financial necessity rather than a luxury. Watch for whether major sports rights holders adopt these AI-assisted reframing tools to justify the rising costs of live broadcast licenses through increased social monetization.
Grabyo has been expanding its cloud-native production platform through a series of platform upgrades and content resources aimed at multi-platform live workflows. At IBC 2026, Grabyo introduced a comprehensive upgrade to Grabyo Live that enables multiple visually distinct video mixes within the same production, allowing teams to build independent mixes using different cameras, graphics, layouts, and creative treatments without replicating the entire production environment. Each video mix can be configured with independent bitrates, aspect ratios, resolutions, and audio mixes depending on the consumption context, with the company also announcing plans for 10-bit 4:2:2 support, HEVC outputs, and expanded replay workflows.
Earlier in 2026, Grabyo published a multi-platform playbook detailing how production teams can deliver high-impact broadcasts across YouTube, TikTok, Instagram, X, LinkedIn, OTT, and FAST channels from a single unified cloud-native workflow. The report outlines platform-specific strategies and argues that the core challenge in multi-platform live production is duplication rather than creativity or capability, positioning Grabyo's orchestration approach as a way to capture an event once and adapt it everywhere without expanding headcount or infrastructure.
The company has also framed its orchestration strategy within a broader resilience narrative for live production operations. In a July 2026 article, Grabyo described automated reframing, real-time clipping, captioning, and metadata generation as turning a single live feed into a portfolio of platform-ready outputs without proportionally increasing headcount, arguing that the production cost of vertical video should be a derivative of the main production rather than requiring a parallel workflow. This positions Grabyo's approach against software-defined production architectures where each additional output format historically demanded separate crews, encoders, and control rooms.
Grabyo has introduced cloud-native orchestration that enables production teams to generate multiple platform-specific outputs, such as 9:16 vertical video, from a single live source. By using AI-assisted reframing and automated workflows, broadcasters can serve fragmented audiences simultaneously without the traditional overhead of separate control rooms or increased headcount.
It allows teams to create multiple platform-specific outputs from a single live feed, eliminating the need for separate crews, encoders, and control rooms for different social, OTT, and linear channels.
Grabyo uses AI-assisted optical tracking to automate 9:16 reframing while still allowing operators to maintain editorial control over the final compositions.
Yes, the system features Lingopal integration, which enables live translation and dubbing during the production phase rather than as a post-event process.
During PHXAM, vertical TikTok livestreams produced using Grabyo achieved three times the peak concurrent viewership of horizontal YouTube streams.
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