X turns to Grok to patch its ad revenue slump
X (formerly Twitter) is attempting to recover lost advertising revenue through its AI ad system, Grok, which automates campaign creation and targeting. This move aims to address an advertiser exodus from the platform.
Key Takeaways
- Grok automates campaign creation and targeting for X's ad system.
- X is trying to recover revenue lost after an advertiser exodus.
- The article frames the effort as an AI ad comeback for X.
- Grok is part of X's push to rebuild its advertising business.
Why It Matters
X is using Grok to handle two core ad tasks — campaign creation and targeting — in an effort to recover revenue after advertisers left the platform. That makes this less about AI branding and more about whether X can use automation to make its ad stack more workable for buyers. The article does not provide performance data, so the immediate signal is the product shift itself, not results. What to watch next is whether X discloses adoption, advertiser retention, or revenue numbers tied to Grok.
Read full article at msn.com
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