Xperi targets the dashboard feedback loop with DTS AutoStage car analytics

The dashboard remains radio's last strategic stronghold, but increasing fragmentation from streaming competitors and app-driven infotainment systems has historically left broadcasters blind to real-time performance. This shift transforms radio from a 'black box' medium into a data-driven service, allowing for dynamic programming adjustments and more precise ad sales based on exact geographic heatmaps. For the broader ecosystem, it signals the convergence of broadcast and IP-delivered content, forcing traditional radio to adopt the same high-resolution metadata and analytics standards found in CTV and music streaming. Watch for how this granularity influences local ad-buys as broadcasters move toward proof-of-performance models.

Xperi’s momentum in the automotive sector extends beyond audio analytics. In May 2026, the company reported that DTS AutoStage reached 16 million vehicles across 13 automotive brands, a significant jump from the 10 million count cited at CES 2025. Per Radio World, Xperi’s recent Q1 2026 earnings highlight a 45% year-over-year revenue increase for its Media Platform segment, driven largely by the TiVo One ad platform expansion and its premium tier for the Broadcaster Portal. This premium offering specifically targets broadcasters’ need for deeper ROI validation as they compete for limited dashboard real estate.

The competitive landscape is intensifying as automakers prioritize native infotainment systems over smartphone mirroring. A 2025 Gracenote report by Nielsen found that 94% of consumers would prefer using in-dash systems if offerings like discovery and personalization were improved. This shift has led to high-profile partnerships, including Mercedes-Benz selecting the DTS AutoStage Video Service for upcoming vehicles. According to Xperi, video consumption in vehicles grew from 31% in 2022 to 47% in 2024, prompting the integration of TiVo-powered video services into current models from BMW and Lincoln to capture this burgeoning market.

Strategically, Xperi is positioning its 'Powered by TiVo' and DTS AutoStage solutions as neutral, independent alternatives to the dominant tech giants. By offering OEMs more control over the user interface and customer relationship than platforms like Android Automotive, Xperi aims to capture a share of an automotive infotainment market projected by industry analysts to reach $40 billion by 2032. The current rollout focuses on high-bandwidth 5G connectivity and immersive, digital-first cockpits that treat the vehicle as a 'no-couch-required' entertainment zone.