Xapads Media Seeks Ad Operations Lead for GAM 360 Monetization Growth
Xapads Media is hiring a Senior Manager, Ad Operations, based in New York, to lead programmatic monetization primarily using Google Ad Manager 360 (GAM 360). The role focuses on optimizing ad delivery and yield across app, web, and CTV environments, managing demand partners, and troubleshooting technical ad integration issues. Key responsibilities include managing SSAI/CSAI workflows and VAST protocols within CTV monetization setups.
Key Takeaways
- The Senior Manager, Ad Operations role at Xapads Media centers on programmatic monetization using Google Ad Manager 360 (GAM 360).
- Responsibilities include optimizing ad delivery and yield across app, web, and CTV environments, managing demand partners, and troubleshooting.
- The position will manage SSAI/CSAI workflows and VAST protocols within CTV monetization setups.
- Key programmatic areas include Open Bidding, header bidding (Prebid.js/Server-side), Amazon TAM, and DV360.
Why It Matters
This hire signifies Xapads Media's intent to deepen its expertise and operational efficiency in programmatic ad delivery, particularly within the Google Ad Manager ecosystem. By focusing on a dedicated role for GAM 360, including complex CTV monetization workflows like SSAI/CSAI and VAST, the company aims to enhance yield and manage a broader range of demand partners. This reflects a continued industry emphasis on optimizing publisher ad tech stacks to maximize revenue across fragmented audiences. Watch for how this specialized resource impacts Xapads Media's reported CPMs and fill rates across its managed inventory.
Read full article at mediabistro.com