wTVision's SurfStats CG Powers Global Surf Broadcasts, Adds Virtual Ads
wTVision has provided graphics and data solutions to major surf events globally since 2010, using its SurfStats CG software for data integration and graphics playout. The company also offers wTVirtual Ads for virtual advertising during live productions, creating new revenue opportunities for event sponsors. wTVision has covered 23 events in 8 locations during the first seven months of this year, including the J-Bay Open and Vans US Open of Surfing.
Key Takeaways
- wTVision has been the official graphics provider for ASP/WSL since 2014, covering events including the World Surf League, Big Wave Tour, US Open, Australian Open, and Vans Triple Crown of Surfing.
- SurfStats CG software enables data integration, management, and graphics playout, allowing a single operator to manage live broadcast graphics for surf events.
- wTVirtual Ads provides virtual advertising capabilities for live productions, creating new revenue opportunities for event sponsors.
- WSL Executive Producer Jason Rem noted that wTVision elevated broadcast graphics in surfing and its operators add value by understanding the sport.
- In the first seven months of 2026, wTVision covered 23 events across 8 locations, including the J-Bay Open and Vans US Open of Surfing.
Why It Matters
wTVision's continued dominance in surf event graphics underscores the increasing demand for real-time data visualization and streamlined production workflows in live sports. The integration of virtual advertising through wTVirtual Ads highlights a growing trend in sports broadcasting to create new monetization avenues beyond traditional ad slots. Industry participants should monitor how widely virtual advertising solutions are adopted across other sports, as well as the evolution of single-operator broadcast graphic systems to optimize production costs and efficiency.
Additional Context
While the provided article is dated June 2026, additional context from wTVision's own website (June 2020) indicates that SurfStats CG has been further refined for single-operator use, notably in events like Portugal’s Liga MEO Surf. This demonstrates a continuous effort to optimize efficiency and reduce logistical costs for sports broadcasters. These enhancements, combining SurfStats CG with wTVision’s R³ Space Engine, allow for rapid setup and deployment, critical for covering geographically dispersed live events. This aligns with the article's point about SurfStats CG's portability and adaptability. The earlier news from LIVE-PRODUCTION.TV (October 2010), mentions wTVision's early success in surf broadcasting, including the first HD and stereoscopic 3D broadcast of a surf event, the Rip Curl Pro Search. This historical context emphasizes wTVision's long-standing innovation in surf production technology and its understanding of evolving spectator demands, such as the need for more dynamic presentation and immersive experiences. This historical trend of technology adoption and refinement for surf broadcasts reinforces the strategic importance of current developments like virtual advertising for maintaining audience engagement and sponsor interest.
Read full article at wtvision.com
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