wTVision's Studio CG Adopted by Brazilian Broadcasters, Esports
wTVision's Studio CG software has been adopted by Brazilian broadcasters Inter TV and Sistema Clube for PCR broadcast workflows, and by Canal Rural for social media integration. Riot Games also uses Studio CG for esports broadcasts in Brazil, Chile, and Mexico. This highlights the growing adoption of broadcast graphics and automation solutions in diverse video production environments.
Key Takeaways
- Inter TV, an affiliate of Rede Globo, has utilized Studio CG across five channels since 2015, with full implementation by early 2016 in three locations.
- Sistema Clube, linked to Rede Bandeirantes, completed its PCR automation system with Studio CG integration in 2016, including Go Social and Vizrt graphic engine compatibility.
- Canal Rural, an agriculture-focused cable channel, deployed wTVision's Go Social for social media integration with Studio CG, curating content from Facebook, Twitter, and Instagram.
- Riot Games has a two-year partnership with wTVision, using Studio CG for graphics in League of Legends esports events in Brazil, Chile, and Mexico.
Why It Matters
The increasing adoption of Studio CG by major Brazilian broadcasters and esports organizations signals a continued push for streamlined, automated, and graphically sophisticated live production workflows. This trend reflects the industry's demand for efficiency and enhanced visual presentation in competitive media landscapes. As content consumption diversifies across linear broadcast and digital platforms, integrated graphics and social media tools become critical for audience engagement. Expect further consolidation and integration in broadcast production toolkits, with a focus on ease of use and multi-platform adaptability. Watch for product updates that emphasize AI-driven automation and real-time data integration.
Additional Context
wTVision has been active in expanding its graphics and workflow solutions. In October 2025, wTVision announced a partnership with Avid to integrate graphics more deeply into newsroom workflows, allowing journalists using Avid iNEWS to incorporate graphics more fluidly into their stories and rundowns. This collaboration aims to enhance efficiency and creative control in news production (Adistec, October 2025). Furthermore, at NAB Show 2026, wTVision unveiled the R³ Engine running natively on macOS, marking a move towards extending high-performance real-time graphics into Mac-based production environments. This Metal-based engine, developed with Apple Metal, is designed to operate with Macnica’s MEP100 SmartNIC 2110 I/O for SMPTE ST 2110 connectivity (wTVision, April 2026). Earlier in May 2026, wTVision also debuted a new HTML5-based live graphics and virtual advertising workflow for Premier Padel, featuring remote production and real-time data integration. The company also created virtual studio environments for DAZN Italy to expand creative possibilities for live sports storytelling (SVG Europe, May-June 2026).
Read full article at wtvision.com
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