wTVision secures multi-season South American motorsports graphics and timing deal

This partnership underscores the growing technical complexity of regional motorsports broadcasting, where real-time data integration (Cronomap) and custom localized design are now baseline requirements. For the broader ecosystem, it signals a shift toward outsourcing high-end production hardware and software bundles in emerging markets to maintain parity with global tiers. As South American motorsports viewership expands, these multi-platform graphical standards become critical for both retention and linear-to-digital consistency. Watch for whether wTVision’s bespoke design for Top Race becomes the template for further Argentine-Brazilian cross-border production deals as regional racing calendars consolidate.

The expansion of specialized broadcast graphics in South America comes as major media rights shifts occur in the region's largest market. Per Reuters and Formula 1 (July 2025), TV Globo reclaimed the exclusive broadcast rights for F1 in Brazil starting in 2026, ending a five-year run by TV Bandeirantes. This shift has triggered a reshuffling of motorsports portfolios, with Bandeirantes increasing its focus on niche and regional series like Formula Truck and Formula E to maintain its 'home of motorsports' identity. Concurrently, the Latin American sports broadcasting technology market is projected to reach approximately $10 billion by 2030, growing at a CAGR of 7.9% according to Grand View Research (2024). This growth is driven by the modernization of production infrastructure and the rising demand for sophisticated live data overlays. wTVision’s recent activity reflects this trend; at the 2026 NAB Show, the company unveiled its R³ Engine running natively on macOS, emphasizing flexible, data-driven workflows for live sports. In addition to its work with Formula Truck, wTVision has deepened its footprint in Brazil through partnerships with Vicar, the organizer of Stock Car, Brazil's most popular racing series, where it manages both real-time graphics and data integration. The market's move toward hybrid broadcast models—integrating linear TV with digital-first formats—is also evident in Formula Truck’s distribution strategy via TV Bandeirantes’ website and dedicated streaming channels like High Speed TV, which provided expanded 2026 coverage of the Santa Cruz do Sul stages.