wTVision Rebrands Tellytrack Channels, Implements Betting Graphics in South Africa

Broadcasters in niche content areas, like horse racing, are investing in modernized visual identities and real-time data integration to enhance viewer experience and engagement. This project highlights a common industry challenge of transitioning legacy broadcast standards to contemporary formats while maintaining brand recognition. The deployment of specialized software for betting data management signals an increasing focus on integrated, dynamic graphics for live events, which other sports or live content providers may consider for immediate audience interaction and information delivery. What to watch next is how often these combined branding and software integration projects are undertaken to deliver a unified, modern broadcast experience.

wTVision has a history of collaborating on Tellytrack's branding and graphic solutions. According to wTVision's own publications, they undertook another rebranding effort for five Tellytrack channels in November 2018, four years after the initial partnership with Phumelela Group. This subsequent project aimed to create a more coherent graphic line across all Tellytrack channels, emphasizing a cleaner and fresher look. The 2018 update redesigned logos, bumpers, and lower-thirds to improve broadcast intuitiveness for horse racing fans and bettors (wTVision, November 2018). Beyond horse racing, wTVision has also been active in implementing augmented reality (AR) broadcast graphics for various sports shows, particularly in Spain. In November 2018, Sports Video Group reported on wTVision's extensive AR deployments across multiple Spanish sports programs, utilizing their Studio CG and R³ Space Engine products for real-time 3D graphics. This demonstrates wTVision's broader capabilities in dynamic on-air graphics beyond sports betting applications, often integrating with existing production workflows and tracking systems (Sports Video Group, November 2018). These continued engagements underscore a market trend where specialized broadcast service providers are crucial for both visual identity upgrades and advanced real-time data visualization across diverse live content. The repeated work with Tellytrack suggests an ongoing need for broadcasters to update their visual presentation and integrate dynamic data. The expansion into AR highlights a wider industry move towards more immersive and data-rich viewing experiences.