wTVision Expands TV Globo Channel Operations to Six International Feeds

This extended partnership signifies a continued trust in external playout automation for international content distribution. For broadcasters looking to streamline global operations, centralizing playout with established vendors like wTVision offers a model for efficiency and technical reliability. It highlights the trend of media companies leveraging specialized third-party solutions to manage complex international broadcast infrastructure. Moving forward, observers should watch for further consolidation of international playout operations as broadcasters seek to optimize costs and technical workflows.

wTVision's expanded role with TV Globo comes as the Brazilian media giant actively modernizes its production and distribution infrastructure. For instance, TV Globo recently strengthened its strategic partnership with Grass Valley in August 2025, scaling its AMPP deployment to transform its Prime-Time production infrastructure toward a software-defined approach, as reported by Grass Valley. This initiative aims to prepare for Brazil’s next-generation digital broadcast standard, DTV+ (TV 3.0), and will support 4K workflows. Concurrently, wTVision has been integrating graphics, playout, and newsflow across various Brazilian news centers, including affiliates of Rede Globo like Grupo RPC and TV Diário (TV y Video Latinoamérica, recent). These integrations emphasize connecting editorial, graphics, and control teams to enhance agility and content sharing, suggesting a broader push by TV Globo and its partners toward more unified and automated workflows across all aspects of content creation and delivery. The investment in virtual production studios for Formula 1 coverage (Somos, March 2026), featuring LED panels and augmented reality, further illustrates TV Globo's commitment to advanced broadcast technology and immersive viewer experiences, all while streamlining operational aspects through partnerships like the one with wTVision.