wTVision delivered AR graphics and branding for Star Sports' Rio Olympics 2016 coverage
wTVision partnered with Star Sports to deliver branding, on-air graphics, and augmented reality elements for the broadcaster's coverage of the Rio 2016 Olympic Games in South Asia. wTVision's services included developing opening titles, various informational graphics, and augmented reality features for two dedicated shows, "Rise" and "Rings of Glory."
Key Takeaways
- wTVision provided complete branding services for Star Sports' Rio 2016 Olympic coverage, including creative concept and opening titles.
- The company developed a variety of on-air graphics for informational elements like qualifications, results, and medal tallies.
- Augmented reality graphics were created, featuring Olympic Village maps, player cut-outs, animated mascots, and assistance with 3D studio set design.
- Star Sports broadcast the Rio Olympics 2016 live in South Asia, developing two shows: "Rise" for daily overviews and "Rings of Glory" for analysis.
Why It Matters
This collaboration highlights the increasing role of advanced graphics and augmented reality in sports broadcasting to boost viewer engagement. As streaming platforms compete for live sports rights, differentiated visual presentation becomes a key factor in audience retention and perception. Moving forward, watch for broadcasters to invest further in immersive technologies to provide unique fan experiences and justify premium content costs.
Read full article at wtvision.com