Agora says OTT latency below 1 second improves viewing

For OTT platforms, the immediate point is simple: latency below 1 second is presented as a meaningful performance threshold, not just an engineering metric. That matters because the article frames low latency as relevant to user experience and content consumption across digital TV environments, which puts delivery performance squarely in the product stack. The ecosystem angle is that this keeps video delivery and CDN vendors focused on transport timing as a differentiator. The next signal to watch is whether Agora or other vendors publish specific sub-1-second latency targets or deployment examples.