Netflix faces telecom-bundle pressure in emerging OTT markets
Netflix is facing challenges in emerging markets due to competition from telecom bundles, local content offerings, and differing pricing strategies. These factors are reshaping the global OTT competitive landscape.
Key Takeaways
- Telecom bundles are competing directly with Netflix in emerging markets.
- Local content offerings are shaping OTT choices alongside global catalogs.
- Pricing strategies now play a bigger role in emerging-market streaming competition.
Why It Matters
Netflix’s challenge is no longer just about content volume; in emerging markets, telecom bundles, local programming, and price are changing how viewers choose OTT services. That puts its global subscription model in a different competitive context than in mature markets. The article points to a broader OTT landscape where distribution and packaging matter as much as the streaming service itself. The next signal to watch is whether Netflix’s emerging-market performance is described in terms of bundle-driven competition, local-content adoption, or pricing pressure.
Read full article at m9.news
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