Vizrt has partnered with Holdan to distribute its visual storytelling tools, including vision mixing, HTML5 graphics, and AR graphics, across the UK and Ireland. This agreement aims to provide content creators and live production teams in the region with wider access to Vizrt's live production technology. The partnership is highlighted as a response to the converging broadcast and AV markets and the growing demand for video content.
This gives Vizrt a new distribution path into the UK and Ireland for its live production stack, from TriCaster to Viz Flowics. It also fits a market where broadcast and AV are converging, which is the specific rationale cited by both Vizrt and Holdan. The partnership ties Vizrt’s tools to Holdan’s existing portfolio and Midwich Group backing, while targeting studios, live venues, stadia, corporate spaces, and educational institutions. Watch for how Vizrt presents this channel at MPTS, especially around TriCaster and Viz Flowics demos at stand G60.
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