Visionary expands AV-over-IP ecosystem with 100W USB-C conferencing bridge

The shift toward single-cable USB-C integration addresses the friction of Bring Your Own Device (BYOD) setups in professional environments. By combining 100W power delivery with bi-directional 4K60 video over 1GbE networks, Visionary is bridging the gap between traditional hardware-centric AV and modern IT standards. This interoperability matters as enterprises seek to consolidate video conferencing, digital signage, and DSP into unified software-defined workflows. The addition of open-source Node-RED integration signals a move away from proprietary control logic, allowing integrators to connect AV systems directly to broader building management and cloud analytics platforms. Watch for adoption rates of these converged solutions in the corporate and higher education sectors as they refresh aging 1080p infrastructure.

The pro AV market is undergoing a rapid transition toward network-based distribution, with original research from Market Reports World in June 2026 estimating the AV-over-IP software market at $3.6 billion, projected to grow at a CAGR of over 60% through 2035. This growth is driven by the displacement of traditional matrix switches by IT-centric platforms that enable remote monitoring and faster troubleshooting. Per OpenPR in March 2026, over 85% of newly installed enterprise systems in large commercial buildings now incorporate these IP-based management layers to support hybrid work environments.

Simultaneously, the industry is moving toward open standards to reduce vendor lock-in. At InfoComm 2026, organizations like the AIMS Alliance and companies including Macnica and PlexusAV are demonstrating interoperable workflows using IPMX and SMPTE ST 2110, per Inavate and SVC Online. These standards allow compressed and uncompressed media to coexist on standard Ethernet infrastructure, spanning 1GbE to 100GbE speeds. This trend towards open-standard interoperability aligns with Visionary's use of AES67 and Dante, reflecting an industry-wide push for hardware that functions seamlessly across different software ecosystems.

Global market dynamics also suggest significant expansion in the Asia-Pacific region. Beijing InfoComm China reported in February 2026 that China’s pro AV sector is expected to reach $97.5 billion by 2028, fueled by large-scale digital infrastructure projects. As manufacturers focus on 'plug-and-play' simplicity through UVC and UAC protocols, the barrier to entry for smaller commercial and hospitality venues is lowering. Vanco International noted in June 2026 that providing tiered solutions is essential to overcoming integrator hesitation in the SMB market, where software-driven control is becoming a baseline requirement rather than a premium feature.