The Marché du Film's Cannes Next program will host a Virtual Production Conference & Showcase Stage from May 13-18, 2026, featuring a large virtual production setup powered by ROE Visual and Orbital Studios, with support from several other technology companies. The event will offer masterclasses and workshops on virtual production workflows, tools, and technologies for film and streaming platforms.
Marché du Film is giving virtual production a dedicated stage inside Cannes Next, with an LED-heavy setup and programming aimed at workflows, tools, and technologies used by film and major streaming platforms. That matters because it puts production hardware, real-time workflows, and training in front of the buyers, sellers, and producers already on site at Cannes. The event also frames virtual production around creativity, efficiency, and sustainability. Watch for the published 2026 schedule and the specific masterclasses and collaborators listed under the program.
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