VIOOH has partnered with Starlite Media to integrate over 800 digital out-of-home screens across 70 US markets into its programmatic supply-side platform. This integration enables advertisers to programmatically purchase large-format, full-motion inventory in retail environments to reach consumers near the point of purchase.
This integration provides advertisers with a direct programmatic bridge to high-intent consumers immediately before they enter physical retail environments. By moving large-format, full-motion inventory into a supply-side platform, VIOOH and Starlite Media are aligning physical out-of-home assets with the automated buying workflows used in digital and CTV ecosystems. This move signals a broader shift toward omnichannel retail media where physical screen impressions are traded with the same precision as online video. Watch for whether this increased inventory density in 70 DMAs triggers a consolidation of smaller regional DOOH networks into global programmatic platforms.
VIOOH has been steadily expanding its programmatic supply-side platform across North America and Europe, positioning itself as a key aggregation layer for retail and place-based digital out-of-home inventory. In June 2026, Ericsson launched its AI in RAN commercial software subscription claiming up to 20% higher downlink throughput across more than 15 live deployments, a development that, while in the telecom space, illustrates the broader trend of platform vendors consolidating fragmented infrastructure into unified programmatic layers, a pattern mirrored in DOOH where Axonet retail media aggregation aggregates disparate screen networks into a single buying interface. As global programmatic DOOH spend continues to rise, these platforms are becoming essential for national buyers. For related background, see StreamingMeme's prior coverage of Retail media revenue hits $174.2 billion to surpass TV ad spend.
VIOOH has partnered with Starlite Media to integrate over 800 full-motion digital screens into its programmatic supply-side platform. Spanning 70 US markets, this expansion allows advertisers to target high-intent shoppers at grocery and pharmacy entrances, bridging the gap between physical out-of-home assets and automated digital buying workflows.
The partnership added over 800 digital screens located at high-traffic retail walkways and car parks.
The inventory includes large-format, full-motion displays located at the entrances of grocery stores, pharmacies, and big-box retailers.
The expansion covers more than 70 designated market areas (DMAs) across the United States.
It provides a programmatic bridge to high-intent consumers, allowing advertisers to trade physical screen impressions with the same precision used in digital and CTV ecosystems.
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