Vinted has launched a branded entertainment series, 'Live Better for Less,' across multiple European markets using Adapt's AI voice synthesis and lip-sync technology for localization. The project demonstrates the application of synthetic media to scale branded content across international streaming and linear broadcast platforms.
This deployment demonstrates how synthetic media can drastically reduce the friction of international content distribution for brands acting as publishers. By using AI to align visual lip movements with translated audio, Vinted bypasses the high costs of multi-market filming while maintaining a localized feel that traditional dubbing often lacks. Within the streaming ecosystem, this sets a precedent for B2B marketers to leverage AI video production budgets across fragmented European territories via a single asset. Watch for whether major streaming platforms adopt similar AI-driven lip-sync tools to localize their own original libraries without the need for subtitles or standard voiceovers.
The industry is rapidly moving toward automated localization, as seen with Amazon AI lip-syncing technology which has already begun appearing in high-profile streaming series. New live AI dubbing options are further accelerating this shift for global content creators, alongside Google Ads video dubbing tools that simplify multi-language campaigns. The broader AI translation platform landscape is also expanding to support these global content strategies, with AI video dubbing tools now seeing widespread adoption.
Vinted has launched a new branded entertainment series, Live Better for Less, across eight European markets. By utilizing Adapt’s AI voice synthesis and visual mouth alignment, the company can synchronize lip movements with translated audio. This technology allows a single production to serve multiple regions on Prime Video and linear networks.
The new branded entertainment series is titled Live Better for Less.
Vinted uses Adapt's AI technology to perform voice synthesis and visual mouth alignment, which synchronizes lip movements with translated audio for different languages.
The series is available on Prime Video in four major markets and airs on linear partners including RTL 4 and Discovery+.
No, broadcasters in Italy, Poland, and the Netherlands chose to use traditional dubbing instead of the AI-driven synthetic media approach.
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