Vidu AI Launches Studio With Advanced Motion Control and Cinematic Features

The release of Vidu AI Studio highlights a shift in the generative video sector from raw generation toward granular directorial control. By integrating reference-based consistency and specialized physics for complex human interactions, Vidu is targeting the specific pain points of professional animators who require repeatable results. This move places Vidu in direct competition with high-end models while leveraging a low-friction 'no sign up' entry point to capture market share from casual creators. Strategists should monitor Vidu’s benchmark performance against competitors like Sora 2 and Kling 3.0, particularly in maintaining temporal consistency across multi-shot narrative sequences.

The global AI video generator market is projected to reach approximately $946 million in 2026, per Grand View Research and Fortune Business Insights. This growth is driven by massive shifts in production economics; recent data from March 2026 indicates that AI tools have reduced the average cost of a 60-second marketing video from $4,500 to roughly $400, a 91% decrease. Adoption is becoming a standard operational requirement, with nearly 78% of marketing teams expected to incorporate AI-generated video into their campaigns by the end of 2026.

Technological competition remains fierce as platforms transition from simple clip generation to full production workflows. In early 2026, leading models such as Google Veo 3.1 and OpenAI Sora 2 have set high benchmarks for visual fidelity and realism. Meanwhile, domestic Chinese competitors like Kling 3.0 and the Shengshu-developed Vidu Q3 model are differentiating through integrated audio-visual synchronization and multi-shot cinematic control. Per industry reports from May 2026, vertical video (9:16) now accounts for over 43% of all AI video orders as creators prioritize high-volume content for mobile platforms like TikTok and Instagram Reels.

Shengshu Technology, the developer behind Vidu, has rapidly iterated its model architecture since its initial 2024 debut. Following the December 2025 launch of Vidu Agent, the company has focused on 'one-click' professional video creation that maintains product and character features across 15 to 30-second sequences. As of June 2026, the trend in the ecosystem suggests that the 'winners' in the space will be decided not just by raw model quality, but by which tools best integrate into existing professional editing and approval pipelines, effectively reducing the technical skill requirements for high-end content creation.