Media intelligence firm Kinetiq Political Insights has partnered with ad tech company VideoAmp to provide visibility into political advertising spend across CTV, YouTube, and premium streaming apps. The collaboration aims to address the lack of transparency in digital political ad spending, which now accounts for one in every four dollars in the sector.
The shift from linear to digital has historically left a massive data gap for strategists, as nearly half of TV reservations are controlled by just four super PACs while digital remains opaque. By integrating VideoAmp’s device-level data with KPI’s intelligence, the industry moves toward a unified view of cross-platform reach that mirrors decades-old broadcast standards. This transparency forces a recalibration of competitive spending, as campaigns can no longer hide digital creative or flight dates from opponents. As the 2026 cycle intensifies, watch for whether this increased visibility leads to a more rapid equalization of digital spending between the two major parties.
As advertisers navigate these new measurement capabilities, many are also evaluating programmatic CTV to further optimize their reach across fragmented streaming environments. Given that CTV inventory mislabelling remains a significant concern for buyers, these new tracking partnerships are essential for verifying ad delivery.
Kinetiq Political Insights and VideoAmp have launched a partnership to track political ad spending across streaming platforms. This initiative addresses a critical industry blind spot, as digital channels now account for 25% of political advertising expenditures, providing strategists with a unified view of cross-platform reach and real-time competitive intelligence.
It addresses a massive data gap in political advertising by integrating VideoAmp’s device-level data with KPI’s intelligence, allowing for a unified view of cross-platform reach that mirrors traditional broadcast standards.
Digital channels now represent one in every four dollars, or 25%, of all political advertising expenditures.
VideoAmp provides measurement data from 40 million households and 65 million devices to power the tracking of political ad spending.
Subscribers receive real-time alerts whenever new digital ad flights launch on YouTube and premium streaming applications.
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