Ribeye Media StackAdapt integration adds programmatic CTV for 100 broadcast groups

This integration addresses the growing complexity of local media sales by consolidating programmatic CTV and digital video buying into a single operating system. For local broadcasters, the ability to activate omnichannel campaigns without adding new software layers is critical as they transition from traditional linear models to digital-first revenue streams. The move signals a broader industry shift toward workflow consolidation, where ease of execution is becoming as important as supply access. Watch for whether this unified approach increases the volume of programmatic spend from local agencies that previously found fragmented DSP environments too cumbersome to navigate.

StackAdapt has been aggressively expanding its connected TV and programmatic capabilities throughout 2025 and 2026, positioning itself as a full-funnel DSP for buyers who previously relied on separate platforms for display, native, and video. In early 2025, StackAdapt launched its CTV and video buying suite with access to over 300 premium inventory sources, giving agencies and local broadcasters a consolidated path to activate streaming inventory without stitching together multiple demand-side platforms. The Ribeye Media integration extends that reach into the local broadcast ecosystem, where station groups have historically struggled with fragmented programmatic tooling.

On the business side, StackAdapt has pursued a strategy of embedding its platform into partner ecosystems rather than competing directly with local sales organizations. StackAdapt was named a Leader in the 2025 Gartner Magic Quadrant for Ad Tech, a designation that reflects its growing footprint among mid-market and enterprise advertisers. For Ribeye Media, which serves over 100 broadcast groups, the partnership reduces operational friction for local agencies that lack dedicated programmatic teams. The deal also reflects a broader trend of local TV stations seeking programmatic revenue without building proprietary ad stacks, a model that companies like Wurl and FreeWheel have also pursued in the CTV space.

Competing platforms are similarly courting local broadcast inventory. FreeWheel expanded its programmatic CTV offering in 2025 with new local market targeting features aimed at station groups, while Wurl launched its content intelligence platform to enable scene-level targeting for programmatic CTV. These moves indicate that local broadcast CTV inventory is becoming a contested battleground, with multiple ad-tech vendors racing to simplify access for smaller buyers. The Ribeye Media and StackAdapt combination differentiates itself by focusing specifically on the workflow layer, giving station groups a single interface rather than requiring them to evaluate and integrate multiple DSPs independently.

For related background, see StreamingMeme's prior coverage of FreeWheel inventory scoring adds attention and emotion metrics to CTV.