Video streaming software market projected to hit $26.13B by 2031

The enterprise shift toward cloud-native stacks is consolidating fragmented toolsets into integrated, AI-ready platforms. For infrastructure providers, this means the software layer is becoming the primary source of differentiation over commodity bandwidth. The focus on low-latency protocols like WebRTC and LL-HLS is no longer niche; it is now a baseline requirement for interactive and live-commerce applications. Competitively, companies must pivot toward 'mobile-first' and 'AI-localized' features to maintain retention in saturated markets like North America while eyeing the high-growth potential of the Asia-Pacific region. Watch for advancements in automated 5G network slicing to support these higher software demands on mobile devices.

The vendor landscape is rapidly integrating generative AI to lower production costs and expand global reach. In April 2026, per Business Wire, 3Play Media launched an AI dubbing solution for YouTube creators, utilizing performance analytics and human-refined AI translation for global distribution. This followed a March 2025 move by Amazon Prime Video, reported by Reuters, which implemented AI-aided dubbing across its licensed English and Spanish libraries to improve multilingual accessibility. These technical shifts towards automated localization are becoming central to streaming software value propositions as platforms face pressure to monetize content across diverse geographic regions efficiently.

Infrastructure providers are also aggressively pushing latency boundaries to support the 'real-time' economy. Per MarketsandMarkets and Agora documentation from March 2025, interactive streaming architectures are now supporting ultra-low latencies between 400ms and 800ms. Simultaneously, consumption habits in lead markets underscore the importance of cross-device software stability; according to TV Technology in August 2025, streaming intelligence provider NPAW found that smart TVs and set-top boxes still account for 69% of video-on-demand viewing time in North America. This data suggests that while mobile consumption is the leading growth driver, software must remain optimized for the high-quality, large-screen experiences that dominate total viewing minutes.