Video Streaming Software Market Forecasts Growth to 2032 on AI, SSAI, and Blockchain DRM
A new market research report from Market Research Corridor analyzes the video streaming software market through 2032, highlighting key players like AWS, Comcast Technology Solutions, Kaltura, Edgio, and IBM. The study evaluates significant industry trends such as AI-driven adaptive bitrate encoding, server-side ad insertion (SSAI), and blockchain-enabled DRM. It also provides insights into market segmentation by solution architecture, streaming modality, deployment environment, and end-user vertical, offering a roadmap for industry professionals.
Key Takeaways
- The report identifies AI-driven adaptive bitrate encoding as a significant trend for future market growth.
- Server-side ad insertion (SSAI) is highlighted as another key technology influencing the video streaming software market.
- Blockchain-enabled Digital Rights Management (DRM) is noted for its integration into streaming software frameworks by 2032.
- Market segmentation includes solution architecture (e.g., transcoding, CMS, analytics), streaming modality (live, VOD), deployment environment (cloud, on-premise, hybrid, edge), and end-user vertical.
- Leading companies in the analysis include AWS, Comcast Technology Solutions, Kaltura, Edgio, and IBM.
Why It Matters
The detailed market projections and technological deep dive signal ongoing convergence in the streaming infrastructure stack, emphasizing intelligence layers for monetization and retention. The focus on AI, SSAI, and blockchain DRM suggests critical areas for investment and development to navigate evolving content delivery demands and monetize audiences effectively. Industry participants should monitor the adoption curve and performance metrics of these technologies, particularly their impact on operational costs and subscriber engagement.
Additional Context
The video streaming software market is forecast to reach $26.13 billion by 2031, growing at a CAGR of 13.6% from $13.80 billion in 2026, according to a MarketsandMarkets report (MarketsandMarkets, June 2026). This growth is primarily driven by the expansion of OTT platforms, increased demand for live streaming, and rising online video consumption. The AI video workflow tools segment is expected to grow at the fastest rate of 21.1%, while live streaming is projected to see a 15.6% growth rate by streaming type. Mobile/handheld devices are anticipated to capture the largest market share by consumption mode.
In related developments, Comcast announced on Watch List News (June 2026) that Peacock has achieved profitability, reaching 46 million paid subscribers. NBCUniversal Media Group Chairman Matt Strauss indicated that Peacock's strategy, emphasizing a dual-revenue model with 80% of subscribers on the ad-supported tier, has been validated. He highlighted the importance of live programming and sports content for subscriber acquisition and engagement, and noted that Peacock runs on NBCUniversal’s Global Streaming Platform, allowing for potential international expansion.
Naftiko analysis (May 2026) reveals that the video streaming industry remains technology-intensive, with services, data, cloud, operations, and automation as primary investment areas. AI, while impactful, is layered on existing infrastructure. Warner Brothers, Netflix, and Hearst show strong performance across various layers, with Comcast dominating security and observability given its ISP background. The analysis also pointed to a privacy gap, with data scores being massive but privacy and data rights aggregation relatively low, suggesting a potential area for future regulation or breaches.
Read full article at openpr.com
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