Vevo names DISQO its US brand outcomes partner
Vevo has expanded its partnership with advertising intelligence provider DISQO, naming DISQO as its preferred brand outcomes measurement partner in the US. This collaboration aims to enhance Vevo's ability to measure the effectiveness of its advertising campaigns.
Key Takeaways
- Vevo expanded its partnership with DISQO in the US.
- DISQO is now Vevo’s preferred brand outcomes measurement partner.
- The partnership centers on measuring the effectiveness of Vevo’s advertising campaigns.
- Vevo is described in the article as the world’s leading music video network.
Why It Matters
This gives Vevo a dedicated measurement partner for brand outcomes in its US ad business, which should make campaign effectiveness easier to track against existing buying and reporting workflows. It also adds another measurement layer to the streaming ad stack, where ad sellers increasingly need clearer proof of performance. For StreamingMeme readers, the key signal is how Vevo describes the impact of the DISQO partnership on campaign measurement in future US advertiser pitches and reporting.
Read full article at exchangewire.com
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