tvScientific brings Pinterest audiences into CTV targeting
tvScientific has made Pinterest's audiences accessible for targeting within Connected TV (CTV) advertising campaigns. The partnership allows advertisers to use Pinterest's high-intent audience data to run what the companies describe as measurable performance campaigns on CTV.
Key Takeaways
- Pinterest audiences are now accessible for targeting in tvScientific CTV campaigns.
- The partnership uses Pinterest’s high-intent audience data for performance marketing on CTV.
- The article says the campaigns are meant to be measurable.
- No additional implementation details, pricing, or rollout scope are provided in the article.
Why It Matters
This gives advertisers another way to bring Pinterest audience signals into CTV buying, rather than keeping them confined to social or web campaigns. It also adds another data-and-measurement pairing in the ad-tech layer around streaming inventory, with tvScientific explicitly positioning the offer around performance. What to watch next: whether tvScientific or Pinterest publishes any campaign metrics or usage details beyond this initial availability announcement.
Read full article at demandgenreport.com
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