India’s weekly TV reach falls as streaming habits spread
Traditional television viewing in India is experiencing a decline as more consumers transition to streaming and online platforms. This shift indicates a change in media consumption habits within the country.
Key Takeaways
- Traditional TV viewing in India is seeing a steady drop in weekly reach.
- More consumers are switching from TV to streaming and online platforms.
- The article frames the change as a shift in media consumption habits across India.
Why It Matters
The immediate implication is that traditional television in India is losing audience reach as streaming and online viewing gain share. That matters across the broader video ecosystem because it signals continued pressure on linear TV’s role in household media consumption, even without any company-specific data in the article. The only concrete signal to watch next is whether future reporting shows the size of the weekly reach decline and how much of that audience moves to streaming versus other online platforms.
Read full article at newsbytesapp.com
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