Thinkbox names finalists across TV planning’s 2026 awards
Thinkbox announced the shortlist for its 2026 TV Planning Awards, which recognize effective uses of TV advertising. The awards, in conjunction with Campaign, cover categories such as best TV newcomer, best use of addressability, and young TV planner of the year. Winners for the various awards will be revealed at a ceremony on July 8.
Key Takeaways
- Best TV newcomer shortlist includes Republic of Media for Powersheds, Starcom for Primark, and Wavemaker, WPP Media for JAECOO.
- Best use of addressability features Broadlab for Scottish Widows, iProspect for Center Parcs and Saga, and Starcom for PerfectDraft.
- Best ongoing effectiveness includes Goodstuff & Lucky Generals for Yorkshire Tea, Havas Media for Domino’s, and Hearts & Science for Go.Compare.
- Young TV Planner of the Year finalists are Ed Hughes, Georgia Holmes, Jack Bottomley, and Katie Noble.
- TV Planning network agency finalists are MG OMD, OMD, Starcom, and WPP Media.
Why It Matters
The shortlist shows which TV planning teams Thinkbox and Campaign consider most effective across newcomer, small budget, sponsorship, content, addressability, and ongoing effectiveness categories. It also highlights how TV planning is being evaluated now: by named brands such as Tesco, British Gas, Lidl GB, and Yorkshire Tea, not just by spend. The next concrete signal is the July 8 ceremony at The Brewery, when winners will be announced across all 10 categories.
Read full article at thinkbox.tv