Kevin Krim says TV measurement needs more AI, less dashboard focus
Kevin Krim, CEO of EDO Inc., presented at the POSSIBLE conference on the need for improved TV measurement. He advocated for integrating Maslow's hierarchy principles into measurement and leveraging AI to move beyond basic dashboard reporting. The discussion focused on enhancing the effectiveness of media measurement in the TV industry.
Key Takeaways
- Kevin Krim, CEO of EDO Inc., made the case at the POSSIBLE conference in Miami.
- Krim said TV measurement needs "more AI" and less reliance on basic dashboard reporting.
- He used Maslow’s hierarchy as a framework for thinking about measurement priorities.
- The talk focused on improving the effectiveness of media measurement in TV.
Why It Matters
Krim’s message points to a near-term measurement problem: TV buyers and sellers still spend time inside dashboard reporting when they need more useful decision tools. The competitive angle is that EDO is positioning media measurement around AI-driven analysis rather than static reporting, which fits the article’s focus on improving effectiveness across TV. What to watch next is whether EDO expands on this framework beyond the POSSIBLE stage with a concrete product or methodology update.
Read full article at beet.tv
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source