Tui drops Channel 4 sponsorship of Married at First Sight
Tui has terminated its sponsorship of Channel 4's reality show 'Married at First Sight UK and Australia.' This decision follows a BBC Panorama documentary that reportedly raised allegations of sexual misconduct and rape concerning the program.
Key Takeaways
- Tui ended sponsorship of Channel 4’s Married at First Sight UK and Married at First Sight Australia.
- The sponsorship decision followed a BBC Panorama documentary.
- The documentary reportedly raised allegations of sexual misconduct and rape.
- The affected titles are Married at First Sight UK and Married at First Sight Australia.
Why It Matters
Tui’s exit immediately removes a brand sponsor from Channel 4’s Married at First Sight franchise after the BBC Panorama allegations surfaced. For streaming and broadcaster monetization, it shows how quickly sponsorships around reality TV can be disrupted when editorial controversy escalates. The specific signal to watch is whether Channel 4 names a replacement sponsor for Married at First Sight UK and Australia, or leaves the slot vacant after this withdrawal.
Read full article at msn.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source