TubeScience has appointed Brad Murphy as President of Brand Direct Sales to lead the company's expansion of performance creative and partnership ads. Murphy joins from tvScientific, following its acquisition by Pinterest, and brings experience from previous roles at Roku and Meta.
The appointment of a veteran from Roku and Meta indicates that performance creative is becoming a critical differentiator as CTV and social platforms converge. By hiring Murphy, TubeScience is positioning itself to capture larger enterprise budgets in highly regulated sectors like healthcare and financial services that require measurable ROI. This move reflects a broader industry shift where advertisers demand creative that is optimized for specific platform algorithms rather than generic brand awareness. As Pinterest integrates tvScientific, the market should watch for how quickly TubeScience can scale its creator-powered advertising model across emerging measurable video platforms.
The push for performance-based outcomes follows recent programmatic ad spend efficiency concerns across the broader digital advertising ecosystem, while Performance CTV continues to gain traction as a primary driver for return on ad spend. Recent CTV advertising sessions at DMEXCO further highlight how AI scaling is reshaping these hybrid ad models.
TubeScience has appointed former tvScientific executive Brad Murphy as President of Brand Direct Sales. This strategic hire aims to scale the firm's performance creative expertise across CTV and major social platforms. By leveraging Murphy's experience at Roku and Meta, TubeScience intends to capture enterprise budgets in sectors requiring measurable ROI.
Brad Murphy, the former VP and Head of Sales at tvScientific, has been appointed as the new President of Brand Direct Sales at TubeScience.
Murphy previously led Roku’s Growth performance advertising business, spent nearly ten years at Meta managing financial services and VC partnerships, and served as Head of Sales at tvScientific until its acquisition by Pinterest in February 2026.
The goal is to scale the company's performance creative expertise across CTV and social platforms like Meta, YouTube, TikTok, and Pinterest to attract larger enterprise budgets in sectors like financial services and healthcare.
No, TubeScience has operated as a bootstrapped entity for over a decade without any venture capital or private equity investment.
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