TripleLift identifies a $25 billion online sales opportunity for advertisers during Cyber Week across CTV, native, and video formats. The company projects approximately 63% of consumer spend during this period will occur via mobile devices, according to data from Transunion.
The $25 billion projected Cyber Week online sales opportunity underlines the critical importance of holiday ad strategies for streaming platforms and ad tech providers. With 63% of spend anticipated on mobile, ad dollars will heavily follow consumers to various devices and formats, including connected TV. This focus on mobile and CTV for performance marketing during tentpole events reflects evolving consumer behavior and advertiser budget allocation. Streaming platforms should monitor how ad budgets shift towards mobile-optimized and CTV ad placements leading into major retail events like Cyber Week to align inventory with demand.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source