Topaz Labs launches Video AI Pro with multi-GPU support for enterprise

The launch marks a critical shift for Topaz Labs from individual creator tools to enterprise-grade infrastructure. By addressing the 'rendering bottleneck' through multi-GPU support, Topaz is positioning itself to compete with higher-end editorial stacks like DaVinci Resolve and Adobe Premiere Pro. For the broader ecosystem, it signals the commoditization of high-fidelity video restoration as a standard pre-processing step. Strategically, this allows production houses to salvage low-resolution or legacy archives for 4K delivery at a fraction of traditional restoration costs. Watch for increased integration with high-end finishing suites like Autodesk Flame as Topaz moves deeper into Hollywood post-production workflows.

The release of Video AI Pro follows a broader strategic pivot by Topaz Labs. In September 2025, the company transitioned from its long-standing $299 perpetual license model to an annual subscription structure, currently priced at approximately $396 per year for individuals, per reports from Imagera and VideoProc. This shift was largely driven by the high compute costs of developing transformer-based models like Rhea XL and Starlight, which replaced older CNN architectures to improve detail recovery on faces and textures. Competitively, Topaz remains at the top of the specialized restoration market, though it faces pressure from DaVinci Resolve Studio, which offers integrated AI tools like SuperScale for a one-time $295 fee as of early 2026.

In May 2026, Topaz further expanded its enterprise footprint by launching the 'Expansion Update,' which debuted Hyperion 2, a dedicated SDR-to-HDR upscaler. According to a May 2026 PRNewswire report, the company also introduced a UXP panel for Adobe Premiere Pro, allowing editors to offload enhancement tasks to the Topaz cloud without leaving their timeline. This push into the Adobe ecosystem is part of a larger trend where AI restoration is no longer a standalone task but an integrated part of the '2026 AI video-enhancement stack.' Market analysis from Fora Soft in late 2025 notes that the industry is currently a four-way race between Topaz for offline restoration, NVIDIA Maxine for real-time streaming, and Adobe/DaVinci for editorial AI.