Netflix price hike pushes Premium to $26.99, Standard to $19.99
Netflix is increasing its monthly subscription prices, effective March 2026. The Standard With Ads plan will rise to $8.99 (+$1), the Standard Without Ads plan to $19.99 (+$2), and the Premium plan to $26.99 (+$2). The article notes that Netflix plans to spend approximately $20 billion on content in 2026 to justify the increases, while also referencing subscriber criticism over content quality.
Key Takeaways
- Effective March 2026, the Premium plan will cost $26.99 (+$2) and the Standard Without Ads plan will cost $19.99 (+$2).
- The Standard With Ads plan will increase by $1 to $8.99 per month.
- Netflix projects a content spend of approximately $20 billion in 2026 to support the price increases.
- The increase marks the service's second price hike in a year, following a previous increase in early 2025.
- The article notes subscriber criticism over perceived low-quality originals and the cancellation of shows like 'Shadow and Bone' and 'GLOW'.
Why It Matters
The increase pushes Netflix’s standard ad-free tier to the significant $19.99 price point, testing subscriber tolerance. To justify the hike, Netflix is banking on its planned $20 billion content spend in 2026, creating a direct link between its budget and consumer pricing. This strategy puts the company's content decisions under greater scrutiny, especially as the article notes existing subscriber criticism over show quality and abrupt cancellations. Watch subscriber growth and retention numbers post-March 2026 to see if the content investment successfully offsets viewer price sensitivity.
Read full article at msn.com
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