Titan OS lands Sharp and MediaTek, deepening European CTV distribution

Titan OS now has its operating system on Sharp TVs and its FAST service embedded at the chipset level via MediaTek, covering both the manufacturing and silicon layers of the European CTV stack. MediaTek powers nearly two billion connected devices annually as the world's largest TV SoC supplier, giving Titan Channels potential reach far beyond Titan OS's own OEM base. The Sharp deal also includes collaboration on audience measurement and ad monetisation, tying hardware distribution directly to advertising revenue. Watch for whether these partnerships accelerate additional OEM signings — founder Jacinto Roca described the Sharp agreement as "a significant milestone" in the company's growth.

Titan OS, founded in Barcelona and launched in 2023, raised €50 million ($58 million) in Series A funding in December 2025, led by Highland Europe with participation from Mangrove Capital Partners, bringing total funding to approximately €60 million, per TechCrunch, December 2025. At that time, the company reported 18 million monthly active users across OEM partnerships with Philips, AOC, JVC, Sony, and Vestel. The most significant of those relationships is with Philips: parent company TP Vision switched all Philips Ambilight TVs — including flagship OLED models — from Google TV to Titan OS beginning with 2026 models, citing license fee savings and the ability to capture advertising and FAST revenue directly, per heise online, 2026. Philips developer Danny Tack confirmed the move also eliminates Google TV licensing costs.

The MediaTek partnership extends Titan Channels beyond Titan OS-powered devices for the first time. Bart Bomers, CCO at Titan OS, told StreamTV Insider, June 2026, that the MediaTek integration will make Titan Channels available on up to 2 million additional devices per year. MediaTek is the world's largest TV SoC supplier, with Omdia reporting in 2025 that the top three TV chip vendors collectively hold approximately 83% of the market. The chipmaker counts Hisense, TCL, Sony, and potentially Samsung among its TV brand customers, per Omdia, 2025. Titan OS also expanded its advertising footprint in October 2025 through an exclusive ad sales partnership with TiVo across Germany, France, Italy, and Spain, and a separate exclusive sales partnership with Tubi's AVOD inventory in the UK, per StreamTV Insider, December 2025.

The European FAST market these partnerships target is maturing rapidly. FAST channels reached 27% household adoption across six major European markets, per a study by ShowHeroes and Omnicom Media Netherlands published March 2026, with the UK and Italy leading at 37%. A separate report commissioned by Rakuten TV Enterprise, per Advanced Television, June 2026, found that 80.1% of surveyed viewers consider FAST a main way to watch television or an alternative to paid streaming, and 73.7% watch daily or several times weekly. FutureSource's H1 2026 Consumer TV Report noted that TV operating systems are becoming strategic revenue platforms as hardware margins tighten, with FAST channels, advertising inventory, and viewer data now central to manufacturer strategies.