Nexstar Media Group and DAZN have entered a partnership to broadcast 15 Indiana Pacers games on local television stations while simultaneously streaming them for free on the DAZN platform. This deal reflects a broader industry trend of leveraging local broadcast partnerships to address the distribution gaps created by the decline of regional sports networks.
This deal highlights a strategic shift where streaming platforms use local broadcast reach to solve the distribution crisis caused by collapsing regional sports networks. By offering a hybrid model of free over-the-air access and a premium streaming tier, DAZN can build a local audience funnel while Nexstar maintains its relevance in live sports. This move aligns with DAZN's broader strategy of building local NBA networks, having already secured similar arrangements for the Timberwolves, Cavaliers, Spurs, and Grizzlies. The industry should watch for Nexstar's upcoming station announcements to see how far this local broadcast footprint extends into neighboring markets like Ohio and Kentucky.
Nexstar and DAZN have entered a partnership to broadcast 15 Indiana Pacers games on local over-the-air television and via a free streaming tier on DAZN. This hybrid model addresses the ongoing distribution crisis caused by collapsing regional sports networks, helping both companies reach local fans while expanding their sports broadcasting footprint.
The partnership covers 15 Indiana Pacers games for the upcoming season.
Yes, DAZN is providing a free streaming tier for these 15 games, while the remainder of the season will require a paid subscription.
The games will air on Nexstar stations including WTTV (CBS), WXIN (FOX), WTVW (CW), and WCIX (MyNet) in Indianapolis, Evansville, and Champaign.
Yes, Nexstar plans to expand the broadcast reach to additional stations in Indiana, Illinois, Ohio, and Kentucky in the coming weeks.
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