TikTok Shop Introduces Live Creator Scoring for Campaign Eligibility

TikTok Shop is moving towards algorithmically enforced performance contracts for its creator economy, impacting how creators earn and how brands plan campaigns. This live scoring system introduces a dynamic, non-negotiable variable into creator partnerships, where a creator's eligibility can change mid-campaign due to platform-defined metrics. Brands must now factor a creator's real-time score into their campaign strategies, shifting from static vetting to continuous monitoring. Future developments will likely include more granular visibility into these scores for brands and further integration of performance metrics into platform features.

TikTok Shop's new Promotion Performance Score (PPS) system, detailed in its June 3, 2026 'Guide to Promotion Performance Score,' goes beyond basic campaign eligibility. The score, ranging from 0 to 5, is not just a gatekeeper but also a driver of content reach and access to commercial tools for affiliate creators (PPC Land, June 2026). Benefits are tiered: a score of 2.5 or above grants enhanced reach, 3.5 unlocks participation in TikTok Shop Campaigns and access to a wider range of affiliate products, and scores of 4.0 and 4.5 earn public-facing creator badges for high performance. This directly impacts product discovery and brand visibility (PPC Land, June 2026).

The PPS calculation methodology emphasizes both product quality and content compliance. The 'Product Selection Score' weights promoted products by their individual quality ratings and conversion volume, incentivizing creators to promote high-performing items (PPC Land, June 2026). The 'Content Score' starts at a baseline of 3.5 and is adjusted by the quality of content and adherence to TikTok's policies, with significant point deductions for policy violations (PPC Land, June 2026). This links content policy adherence directly to commercial outcomes for creators.

This system builds on TikTok's broader shift from a 'Violation Points' model to a 'Creator Health Rating' (CHR) in January 2026, which assigns a continuous 0-1,000 score to creators based on compliant activity and variable-weight deductions for violations (AuditSocials, January 2026). The CHR also has milestone enforcement triggers at specific score thresholds, and recovery is behavior-based rather than solely time-based. For brands, this means a creator's CHR becomes a critical pre-contracting and in-campaign monitoring point, as it directly influences campaign delivery and reach (AuditSocials, January 2026). The real-time nature of PPS, with its 30-day rolling window for activity, provides a dynamic feedback loop, allowing creators to improve scores through sustained compliant behavior (PPC Land, June 2026).