Omdia says generative AI ROI is rising 20% in 2026
Snowflake is promoting new 2026 Omdia research highlighting the return on investment (ROI) of generative AI and the increasing use of AI agents. The research provides data on adoption, challenges, and an anticipated 20% increase in relevant metrics.
Key Takeaways
- Snowflake is promoting new 2026 Omdia research on generative AI ROI.
- The report highlights the rapid rise of AI agents alongside generative AI.
- The source references adoption data and deployment challenges.
- Omdia expects a 20% increase in relevant metrics.
Why It Matters
For streaming companies, the immediate takeaway is that generative AI and AI agents are moving from pilot discussions into ROI-focused planning, at least in the research Snowflake is surfacing. The competitive angle is not about a specific product launch here, but about how vendors are framing AI around measurable returns and deployment friction. That matters for teams deciding where AI belongs in content operations, support, or workflow automation. Watch for the full Omdia data behind the 20% figure, especially the adoption and challenge breakdowns Snowflake says are included.
Read full article at snowflake.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source