Equativ says video lifts retail media conversions 20%
Equativ discusses the increasing importance of video in retail media, highlighting its ability to capture attention, boost engagement, and drive stronger business results across the shopper journey. The article emphasizes that video is becoming a performance engine, demonstrating higher conversion uplifts on product pages and increased recall and shopping intent. It concludes that successful brands will leverage video for both storytelling and measurable impact in the evolving retail media landscape.
Key Takeaways
- Product pages with video see around a 20% conversion uplift, according to Equativ.
- Equativ cites 66% of retail media buyers planning to increase video spend.
- The article says people retain 95% of a message in video versus about 10% in text.
- Video is described as working across the full funnel, from discovery to purchase.
- Equativ says its retail integrations support onsite and offsite video delivery with measurement.
Why It Matters
The immediate takeaway is that video is being positioned as a retail media performance format, not just a branding layer: Equativ ties it to a 20% conversion uplift on product pages, plus higher attention, recall, and shopping intent. That matters for retailers and brands trying to connect storytelling with measurable commerce outcomes. The competitive angle is clear in the article’s framing of video as the bridge between customer engagement and sales, especially as 66% of retail media buyers plan to increase video spend. Watch whether more retail media deals cite product-page conversion uplift and onsite/offsite measurement as core requirements.
Read full article at equativ.com
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