Stephen Colbert ratings show broadcast TV’s continued audience decline
This article discusses how the declining viewership of "The Late Show with Stephen Colbert" exemplifies the broader challenges faced by traditional broadcast and cable television in an era of media fragmentation. It suggests the shift in viewing habits towards streaming platforms is impacting linear TV consumption.
Key Takeaways
- The Late Show with Stephen Colbert is cited as a stark example of declining traditional TV viewership.
- The article points to unprecedented media fragmentation as a key driver of audience erosion.
- Streaming platforms are absorbing viewing time that once went to broadcast and cable TV.
Why It Matters
Colbert’s falling viewership is presented as a concrete signal that linear TV still faces audience erosion, not just a one-off ratings dip. The article links that decline to media fragmentation and the shift of viewing habits toward streaming platforms, which continues to pressure broadcast and cable TV consumption. For StreamingMeme readers, the key ecosystem signal is how far audiences keep moving away from scheduled television and into streaming. The next data point to watch is any new viewership measure for The Late Show or other late-night programs that shows whether this pattern is broadening.
Read full article at cordcuttersnews.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source