By 2026, public cloud storage is no longer cheap
This article discusses the changing economic landscape of public cloud storage, noting that by 2026, the perception of it being 'cheap' has ended. It highlights concerns for businesses regarding the increasing costs associated with storing data in the cloud.
Key Takeaways
- The article says the “cheap cloud” narrative in IT departments has ended by 2026.
- In the early 2010s, public cloud storage was largely cheaper for startups and small businesses than running a data center.
- The cost pressure is tied specifically to storing data in the cloud, not cloud use in general.
- The piece frames this as a public cloud storage economics issue, not a short-term pricing spike.
Why It Matters
The immediate implication is that cloud storage can no longer be treated as an automatic cost win, especially for teams that adopted public cloud under the old “cloud is cheaper” assumption. For the streaming video stack, that matters most where large media libraries and other stored assets accumulate over time. The article’s competitive signal is that the old startup-era economics that favored public cloud storage no longer apply in the same way. Watch for how teams reassess stored-data bills in 2026 as they compare cloud costs against the overhead of running their own data center.
Read full article at magstor.com
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