YouTube adds TV-style seasons for creator programming
YouTube announced a slate of new programming from top creators at its inaugural 'Creator Premieres' event, including a stand-up special from Trevor Noah and a late-night series from Julian Shapiro-Barnum. The company also announced a new platform feature that allows creators to organize episodic content into seasons and shows. The initiative is aimed at advertisers and is intended to enhance the viewing experience on living room devices, which YouTube identifies as its fastest-growing viewing surface.
Key Takeaways
- Creator Premieres debuted at New York City’s Metrograph with advertisers and industry leaders in attendance.
- Julian Shapiro-Barnum is launching “Outside Tonight,” a live weekly late-night series premiering spring 2026 on the Outside Tonight YouTube channel.
- Trevor Noah’s “The Lost SA Special” is a never-before-released 90-minute stand-up special, filmed in South Africa during his last world tour, and premieres in December.
- YouTube’s new feature lets creators organize episodic content into seasons and shows instead of relying on standard playlists.
- YouTube said the update is designed for living room viewing, which it called its fastest-growing viewing surface.
Why It Matters
YouTube is packaging creator content more like TV, with seasons, shows, and a live event designed to sell that story to advertisers. That gives episodic creator channels a clearer programming structure on the largest screens in the home, while reinforcing YouTube’s push around living room viewing. The company also tied the launch to its two-year run as Nielsen’s #1 US streamer. Watch for whether these season/show tools roll out broadly across creator channels and how quickly YouTube surfaces them on TV interfaces.
Read full article at blog.youtube
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source