Texas Rangers Network Taps Chyron for Broadcast Graphics & Creative Services
Chyron has been selected as the graphics technology and creative services provider for the new Texas Rangers Network, an initiative by Major League Baseball's Texas Rangers to create a dedicated sports network. The partnership involves Chyron's PRIME Live Platform and creative services to produce a comprehensive graphics package for live event broadcasts and overall network programming. This will modernize the control room at Globe Life Field and support the new Rangers Sports Network, which is available on various cable, satellite, and the streaming network Victory+.
Key Takeaways
- Chyron's PRIME Live Platform will power the network's graphics.
- Chyron Creative Services developed the entire graphics package, including a dynamic scorebug and network-wide designs.
- The project was executed in under four months, launching in time for spring training with two Chyron PRIME CG systems.
- Rangers Sports Network content is available on cable, satellite, and the streaming platform Victory+.
Why It Matters
As sports organizations increasingly control their media rights, the demand for integrated production solutions covering both technology and creative elements rises. This deal highlights how dedicated sports networks are standardizing their visual presentation across traditional broadcast and streaming platforms like Victory+. Other regional sports networks will likely evaluate similar full-service approaches to ensure consistent branding and efficient production workflows as they expand their own distribution strategies.
Additional Context
The trend of sports entities launching their own networks, as seen with the Rangers Sports Network (April 2025), continues with teams and leagues seeking greater control over content distribution and monetization. For example, Major League Baseball (MLB) has been actively exploring ways to enhance its streaming offerings and regional sports network accessibility, a focus highlighted in recent industry discussions (Sports Business Journal, early 2025). The shift toward direct-to-consumer and team-controlled broadcast operations presents both opportunities and challenges for technology providers like Chyron. In a related move, Monumental Sports Network launched its own streaming platform in late 2024, emphasizing a hybrid model of traditional RSN distribution alongside DTC streaming, per an interview with Monumental Sports & Entertainment COO Zach Leonsis (Adweek, November 2024). This underscores the necessity for flexible, comprehensive graphics and production solutions that can cater to diverse delivery methods. Additionally, the broader market for live sports production technology is seeing increased competition among vendors offering cloud-based and integrated workflows, a subject frequently covered by publications like SVG (Sports Video Group) throughout 2024 and early 2025. This deal reinforces the value of providers who can deliver both the technical infrastructure and aesthetic design needed for a premium fan experience across expanding distribution channels.
Read full article at chyron.com
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