Telycam launches Explore PTZ camera trio targeting high-end live production

Telycam is positioning its hardware to compete directly with studio-grade cameras by adopting 4/3-inch sensors, a significant jump from standard 1/2.8-inch PTZ optics. This moves the PTZ category further into the primary broadcast tier, reducing the need for manned studio rigs in mid-market sports and corporate environments. By maintaining price parity with older models despite these hardware gains, Telycam is pressuring larger incumbents to justify higher premiums for comparable image quality. This launch signals a broader shift toward 'PTZ-first' production where mechanical automation matches human operation. Watch for adoption rates at InfoComm 2026 to see if Telycam can successfully pull tier-two broadcast customers away from traditional brands.

Additional context: In the days surrounding Telycam’s announcement, Sony Electronics unveiled its own SRG-AS10 and SRG-XS10 PTZ cameras at InfoComm 2026, per PR Newswire, June 2026. Sony’s new models prioritize AI-driven 'Auto Framing' algorithms specifically tuned for indoor basketball and multi-person tracking, highlighting a divergence in manufacturer strategies between pure optical performance and autonomous software intelligence. While Telycam focuses on large-format 4/3-inch sensors to rival professional imaging, firms like Sony and Panasonic are leaning into edge-AI to reduce human operator requirements in remote production.

According to Mordor Intelligence, May 2026, the global surveillance and PTZ camera market is projected to reach $46.69 billion this year, sustaining a 10.12% CAGR through 2031. This growth is increasingly driven by the transition to IP-based workflows, where NDI and 12G-SDI connectivity—features central to Telycam’s Explore series—are becoming standard requirements. Concurrently, professional-grade PTZ units are seeing the fastest growth within the broader camera sector, rising at a 12.88% CAGR as education and corporate sectors replace legacy static cameras with robotic systems. Use of these cameras is also expanding in the 'live commerce' segment, where brands require broadcast-quality visuals without the footprint of traditional production crews, as noted by Research and Markets in mid-2026 reporting.