Telemundo Puerto Rico goes FAST on Prime Video mainland
NBCUniversal Local’s Telemundo Station Group launched a free ad-supported (FAST) Telemundo Puerto Rico streaming channel on Prime Video in the mainland U.S. on Feb. 5. The channel carries simulcast and encore programming from Telemundo-owned station WKAQ, including 80+ hours of weekly entertainment content plus investigative series and news. Prime Video also carries multiple 24/7 regional news streaming channels from Telemundo-owned stations and streaming channels from 11 NBC-owned stations.
Key Takeaways
- Telemundo Puerto Rico (WKAQ) is now available as a FAST channel on Prime Video in the mainland U.S. (launched Feb. 5).
- Programming includes simulcast and encore runs of 80+ hours per week of entertainment, plus investigative series and news.
- Prime Video already carries four 24/7 regional Noticias Telemundo channels (CA, FL, Noreste, TX) and streaming channels from 11 NBC-owned stations.
- NBCU continues to treat local stations as scalable streaming networks—using platform aggregation to expand reach without a direct-to-consumer app fight.
Why It Matters
This is the "local station as national FAST channel" playbook getting sharper—especially for Spanish-language audiences where live-ish programming and news can drive habitual viewing. For NBCU, Prime Video functions as instant distribution and discovery (and ad monetization) without forcing users into yet another app. For Amazon, it’s more proof that Prime is quietly becoming a cable-like wrapper for free channels, especially news and regional brands. Expect more broadcasters to repackage station output into always-on FAST feeds as the cheapest way to extend reach and inventory.
Read full article at tvtechnology.com
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