Prime Video becomes Telemundo’s new dial for Puerto Rico TV
NBCUniversal Local’s Telemundo Station Group launched the Telemundo Puerto Rico (WKAQ) free ad-supported streaming TV (FAST) channel on Prime Video, offering a 24/7 Spanish-language feed of WKAQ-produced entertainment and news programming. The channel includes simulcast and encore presentations across more than 80 hours of weekly original shows plus investigative and news content, and follows its mainland U.S. debut on Feb. 5. Prime Video also carries Telemundo Station Group’s four regional 24/7 news FAST channels and the streaming channels from 11 NBC-owned stations.
Key Takeaways
- Telemundo Puerto Rico (WKAQ) launches on Prime Video as a 24/7 FAST channel.
- Programming includes simulcast/encores of 80+ weekly hours of WKAQ originals plus investigative and news content.
- The channel expands distribution beyond its Feb. 5 mainland U.S. debut.
- Prime Video continues to aggregate local broadcaster streaming channels, including Telemundo’s four regional news FAST feeds and 11 NBC-owned station channels.
Why It Matters
This is another step in Prime Video’s quiet evolution into a “new cable dial” for free, ad-supported local TV—now with deeper Spanish-language and diaspora reach. For NBCU/Telemundo, it’s a distribution-first play: meet audiences where they already spend time, without forcing yet another app install, while expanding sellable ad inventory around trusted local news and familiar entertainment. For FAST strategists, the signal is clear: platform carriage is becoming the fastest path to scale, and local/regional news bundles are emerging as a defensible programming wedge in an increasingly commoditized FAST landscape.
Read full article at nbcuniversalnewsgroup.com
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