Telefónica Deutschland Bundles Netflix, Disney+ into New O2 TV Tiers
Telefónica Deutschland will launch a revamped O2 TV portfolio on May 6, 2026, combining live television with bundled streaming services. The new subscription tiers (Classic, Smart, and Premium) will package over 150 HD channels with integrated access to Netflix and Disney+, depending on the plan. This move is intended to reduce complexity and simplify billing for customers, with prices ranging from €4.99 to €24.99 per month.
Key Takeaways
- The new tiers—Classic, Smart, and Premium—replace the previous lineup and bundle live TV with SVOD services.
- The top-tier O2 TV Premium plan costs €14.99 per month and permanently includes the ad-supported versions of Netflix and Disney+.
- Lower tiers offer a three-month promotional period for the streaming services, after which they cost an additional €4.99 per month each and can be cancelled independently.
- All packages include more than 150 HD channels, cloud recording (100-200 hours), and support for up to four simultaneous streams.
- A flexible, monthly-cancellable version is offered for the Classic and Smart tiers, but these do not include the bundled streaming services.
Why It Matters
Telefónica's move is a classic aggregation play in response to subscription fatigue, aiming to increase subscriber stickiness by becoming a centralized bill for home entertainment. By integrating Netflix and Disney+, O2 positions itself as an entertainment hub, not just a connectivity provider, a strategy to reduce churn. For the streamers, these telco partnerships provide a direct customer acquisition channel in a competitive market. The key data point to watch will be the adoption rate of the permanent-bundle Premium tier versus the take-up of promotional offers on lower tiers.
Read full article at broadbandtvnews.com
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