Technicolor Joins Pearl TV Initiative for Affordable ATSC 3.0 Converter Boxes
Technicolor's Advanced HDR unit has joined the Pearl TV Converter Box Programme, an initiative to standardize and bring more affordable ATSC 3.0 set-top boxes to the U.S. market. This membership positions Technicolor to deliver adaptors and influence the next-generation digital TV standard. The program aims to accelerate the adoption of ATSC 3.0 in the US.
Key Takeaways
- Advanced HDR, Technicolor's HDR-grade video technology unit, is now a member of the Pearl TV Converter Box Programme.
- The program focuses on standardizing and lowering the cost of ATSC 3.0 set-top boxes for the U.S. market.
- Technicolor anticipates a role in delivering adaptors and influencing the ATSC 3.0 standard.
- The initiative was unveiled at January's Consumer Electronics Show to accelerate ATSC 3.0 adoption.
Why It Matters
Technicolor's involvement in the Pearl TV Converter Box Programme directly addresses the lack of affordable hardware, a critical barrier to ATSC 3.0 adoption. By providing its HDR technology and working on adaptor delivery, Technicolor is enabling broader access to the enhanced broadcasting standard. This collaboration could accelerate the transition to ATSC 3.0, influencing content delivery and consumer viewing habits across the ecosystem. Watch for the emergence of standardized, lower-cost converter boxes and their impact on market penetration.
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