Teads, LG widen CTV inventory reach across APAC and Europe
Teads and LG Ad Solutions have renewed and expanded their connected TV partnership. The agreement provides Teads with access to LG's HomeScreen advertising inventory in markets across the Asia-Pacific region and Europe.
Key Takeaways
- Teads renewed its connected TV partnership with LG Ad Solutions.
- The agreement expands access to LG HomeScreen advertising inventory.
- Coverage now spans markets across Asia-Pacific and Europe.
- The article describes the deal as a renewal and expansion, not a new partnership.
Why It Matters
The immediate effect is broader access to LG HomeScreen inventory for Teads across APAC and Europe, which extends the inventory pool available through this CTV partnership. For the streaming ad stack, the deal ties a premium smart-TV home screen surface to a cross-region sell-side relationship rather than a single-market arrangement. What to watch next is whether Teads or LG Ad Solutions disclose additional markets or inventory types beyond HomeScreen as the renewed partnership rolls out.
Read full article at marketech-apac.com
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