Swift TV preinstalls GAIA OS on 70 million devices
Swift TV is expanding its FAST ecosystem through a strategic pre-installation partnership, integrating its GAIA OS across 70 million connected devices globally. This includes devices in India, North America, Europe, and other emerging smart TV markets. The expansion aims to broaden Swift TV's international footprint in the connected TV sector.
Key Takeaways
- GAIA OS will reach 70 million+ connected devices worldwide through Swift TV’s pre-installation partnership.
- The rollout covers India, North America, Europe, and other emerging smart TV markets.
- Swift TV is using the partnership to expand its FAST ecosystem and international connected TV footprint.
Why It Matters
The immediate effect is a much larger installed base for Swift TV’s GAIA OS across connected TV devices in multiple regions, including India, North America, and Europe. That gives Swift TV a broader distribution layer for its FAST ecosystem without waiting for manual installs. In the broader streaming stack, pre-install deals remain a direct route to device-level reach, especially in fragmented smart TV markets. The key signal to watch is whether Swift TV can translate the 70 million-device footprint into visible deployment across those named regions.
Read full article at indiantelevision.com
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